The famous Australian Made, Australian Grown (AMAG) logo is the true mark of Aussie authenticity.
Administered by the not-for-profit Australian Made Campaign Ltd (AMCL), the logo is Australia's most trusted, recognised and widely used country of origin symbol, and is underpinned by a third-party accreditation system, which ensures products that carry the logo are certified as 'genuinely Australian'.
For more than 35 years, the Australian Made logo has helped thousands of brands communicate their Australian credentials to consumers, businesses and all levels of government. It does this instantly and clearly, making it a powerful sales and marketing asset for authentic Aussie brands, and a helpful shopping aid for consumers around the globe.
It’s used by more than 4500 companies on thousands of products sold here and around the world. Nearly half of the businesses that use the logo export.
The logo is central to 'Brand Australia' both at home and abroad, and encapsulates many of the wonderful attributes Australia is famous for.
In export markets, the Australian Made logo makes the 'Australian connection' instantly and clearly, providing recognisable third-party accreditation and delivering confidence to consumers.
Administered by the not-for-profit Australian Made Campaign Ltd, the logo is Australia's most trusted, recognised and widely used country of origin symbol.
You can apply to use the logo at Australian Made Campaign Ltd.