Next Level Racing brings esports from the Gold Coast to the globe

This Australian Export Awards Creative Industries winner 2022 is sure to go the distance. 

Next Level Racing is hitting the export accelerator on its racing and flight simulation products. 

Next Level Racing is a global market leader in premium racing and flight simulation. Its products are enjoyed by home enthusiasts, professional race car drivers and pilots in training across more than 50 countries.

‘Our products bring happiness to people around the world that love racing, cars or flying,’ says Next Level Racing Founder and CEO Hessam Ghahramanian.

’Our active global simulation community gives our users the opportunity to not only compete, but also connect with people around the world. Virtual sports and esports have no geographical barriers.’

From the Gold Coast to the globe

Next Level Racing products are created in Australia. But partnerships with motorsports, aviation and esports companies have led to a thriving global customer base.

‘Watching our teams design and launch products that are enjoyed globally from here on the Gold Coast is something quite special,’ says Ghahramanian.

Next Level Racing products are stocked and sold at hundreds of major retailers around the world. In 2021–22, the company saw expansion into new markets like South America. Business also grew significantly in major markets including Europe, North America and the Asia-Pacific region.

Product diversification sees expansion into new markets

New products are driving sales momentum and growth in new export markets.

‘Our products range from US$99 to US$5,999 and serve a diverse customer base with highly varied incomes and budgets,’ says Ghahramanian.

Mexico and Africa are Next Level Racing’s next major expansion targets.

Expanding horizons for racing and flight simulation

Next Level Racing is also expanding into the military, defence and virtual training industries, alongside its beloved retail offerings.

‘Our new “elite” category of products for professionals and esports has led to official multi-year partnerships with global esports teams,’ says Ghahramanian.

‘They rely on our products for their athletes to succeed in the highest level of competition, expanding our potential customer base and brand visibility on a global scale.’

Next Level Racing’s professional and enterprise customers have included NASA, Northrup Grumman, Royal Air Force and Bristol University, among others.

A partnership with Boeing involves co-branded commercial and military cockpits for aviation. It launches this year as part of Next Level Racing’s growth strategy.